Brand Protection Policy
Alani Nu Brand Protection Policy
Last Updated: August 2026
Alani Nu is committed to protecting its brand, products, and customers. We maintain a robust global portfolio of trademarks, copyrights, and other intellectual property rights, all of which are protected under applicable law.
Any attempt to reproduce, imitate, distribute, or digitally misuse Alani Nu intellectual property—including logos, trade dress, product packaging, website content, product images, videos, and marketing materials is strictly prohibited and will be enforced.
We take enforcement seriously and actively monitor the marketplace for:
- Counterfeit products
- Unauthorized and illegal sales (including diverted inventory)
- Resale of expired or tampered Alani Nu products
- Lookalike and "passing off" products misrepresenting themselves as Alani Nu
- Misuse or unauthorized infringing use of Alani Nu brands and digital content
- Misleading or inaccurate product listings, descriptions, or claims online
- Fraud, phishing, or scams impersonating Alani Nu employees, affiliates, websites, or communications
Our goal is to ensure the integrity, safety, and reputation of Alani Nu branded products, while protecting consumers from misleading, unsafe, or illegal goods.
Why Brand Protection Matters
When you buy counterfeit or unauthorized Alani Nu products:
❌ You may not get the quality, safety, and freshness Alani Nu is known for.
❌ You may be consuming expired or tampered goods that pose serious health risks.
❌ You may be supporting illegal activity, including criminal networks and unethical manufacturing.
❌ You may be contributing to unfair competition that harms legitimate businesses and economies.
❌ You risk seizure of the products by customs and loss of your purchase.
Help Us Fight Fakes
Alani Nu works closely with investigators, marketplaces, law enforcement, and partners around the world to detect and remove infringing products.
Please report the following issues to [email protected]:
- Counterfeit Alani Nu energy drinks
- Expired or tampered Alani Nu products
- Misleading product listings pretending to be Alani Nu
- Fraud or scams pretending to be a Alani Nu employee or agent
- Infringement of Alani Nu photographs, videos, or marketing materials
To help us take swift action, include:
- A link to the product or listing (if online)
- Photos of the item and packaging
- Seller name and/or location (if in-store or at a market)
- Any receipts, seller/product ID numbers, or order confirmations (if available)
All reports are reviewed by our Brand Protection Team. Your information helps us stop the spread of counterfeit and unauthorized products and protect the Alani Nu community.If you're unsure about the authenticity of a Alani Nu product or seller, don't hesitate to contact us at [email protected].
We appreciate your support, which helps protect Alani Nu and the public from counterfeits and abuse.
Fraud or scams pretending to be an Alani Nu employee or agent
Fraudsters may impersonate well-known companies and brands like Alani Nu, owned by Alani Nutrition LLC, in an attempt to obtain money, financial information, or personal information. These scams can take many forms and may occur through email, text message, telephone, social media, mail, online advertisements, or other communications.
Scammers may use the Alani Nu name, trademarks, logos, employee names, or other information that appears legitimate. The unauthorized use of Alani Nu branding or the name of an Alani Nu employee does not mean that a communication is from or authorized by Alani Nutrition LLC.
Be Alert for Potential Scams
Use caution if you receive an unexpected communication claiming to be from Alani Nu, particularly if the sender:
- Counterfeit Alani Nu energy drinks
- Expired or tampered Alani Nu products
- Misleading product listings pretending to be Alani Nu
- Fraud or scams pretending to be a Alani Nu employee or agent
- Infringement of Alani Nu photographs, videos, or marketing materials
Employment and Recruiting
Alani Nutrition LLC does not make employment offers through processes that require candidates to deposit checks, transfer money, purchase equipment with funds provided by Alani Nutrition LLC, or send any portion of a payment to a third party.
Be cautious of anyone claiming to recruit on behalf of Alani Nu who asks you to provide sensitive financial information or make a payment as a condition of receiving an employment opportunity.
If you are contacted about a potential job with Alani Nu, independently verify the opportunity through Alani Nu's official website and recruiting channels rather than using links or contact information provided in an unsolicited communication.
Protect Yourself
If you receive a suspicious communication claiming to involve Alani Nu:
- Do not send money or provide sensitive personal or financial information.
- Do not deposit or cash an unexpected check or send any portion of the funds to another person or business.
- Do not click unfamiliar links or download unexpected attachments.
- Reach out to [email protected] to confirm the validity of the offer.
- If you believe you have been the target of fraud, consider reporting the matter to the Federal Trade Commission at ReportFraud.ftc.gov and, where appropriate, to your financial institution or local law enforcement.
If you have already provided personal or financial information to someone you believe may be impersonating Alani Nu, contact your financial institution promptly and visit IdentityTheft.gov for additional information regarding steps you can take.
Alani Nutrition LLC takes the unauthorized use of its name, brands, and trademarks seriously. Consumers should always independently verify unexpected communications before providing information, sending money, or taking other requested action.